IMPORTANTS  STRATEGIES  OF  THE  COMPANY

VISION:

Quality, variety and easy access to the products are our principal means to keep our position in the market and to be recognized by our clients, collaborators and providers of raw materials as the best and most innovative company in the area of Costa Rican liqueurs.

MISSION:

LICORES Y CREMAS LIZANO S.A. is a company in constant growth and compelled to produce the best quality liqueurs for the palate of recognized gourmets. Our large and expanding collection of high quality products is produced in order to satisfy the demands of the national and international markets and their future needs. We study the requirements and suggestions of our clients, which eventually become the foundation to our continuing research and development.

VALUABLES OF THE COMPANY:

The following are values that allow the company to reach its goals:

Honesty
Responsibility
Teamwork
Sincerity
Commitment to Quality

In 1990, when the company was founded, the process of experimentation and manufacture of crèmes began. Most of them were single flavors reflecting the warmth and laid-back nature of the tropics but keeping the highest international quality standards for the global market.

COMPETITIVE ADVANTAGE:

1- To be able to offer high quality to clients at the best price in both local and international markets.

2- To be a private business producing the largest variety of liqueurs available.

3- Since established locally, the advantage of knowing the demands of the markets.

4- To offer to the international market the widest variety of exotic liqueurs.

COMMERCIAL INFORMATION:

Research indicates there are adequate conditions for the marketing of our products locally. There is a growing amount of consumers with enough income to purchase our products, especially since they are a delicacy at a low price.

COMPETITIVETY:

The manufacture of alcohol and liquors in general in Costa Rica is an exclusive monopoly of the national government. The “Fábrica Nacional de Licores”, is the only producer. This institution, undoubtedly, is the leader in the market and the biggest competitor. There are a few other independent liquor producers who also have a slice of the market. Nevertheless, LICORES Y CREMAS LIZANO S. A. as an independent producer, is at the vanguard in quality and variety of liqueurs.

VARIABLES:

Our products are formulated from syrups with scrumptious flavors and aromas with an alcohol content between 40 and 80 grain (20 to 40%) and beautifully colored according to the kind of liqueur.

They are sold in major supermarkets, liquor stores and directly to hotels, restaurants and bars.

The products are bottled in 25.4 oz (750 ml) bottles, in 6.78 oz (200 ml) bottles and 2.03 oz (60 ml) miniatures.

Our products are distributed throughout the country by major liquor distributors who like ourselves, have trained personnel to insure arrival of the product on time and in good condition.

COMMUNICATION:

The message of our products is to be a Costa Rican product of very high quality, capable to compete in the international markets, and to satisfy the most refined and demanding palates at the lowest prices. The products have the backing of a business with a name and prestige among the national food industries.